"Born from a Need, Designed for You and Your Pets."
Founder's Message
As a lifelong pet parent, I’ve always dreamed of a home where my furry friends can run, roll, and relax—without me worrying about stains, snags, or slippery rugs. But the truth is, most rugs aren’t made for real life with pets.
That’s why I started this brand. Not to create just another rug, but to solve the everyday struggles pet families face. Every design starts with a simple question: “What do pet parents really need?”
"Inspired by a Joyful Chaos."
Our Origin Story
It all began at a pet gathering in my home. Two excited dogs dashed across the room—and tripped over a loose rug. That simple, clumsy moment sparked a big idea.
Together with a designer friend who shares my love for animals, we began reimagining rugs for homes like ours. Homes filled with joy, movement, and paws.
We wanted a rug that could stay put, feel soft underfoot, and handle the real mess of everyday life. Most of all, we wanted safety—for every playful step and tail-wagging zoomie.
"500 Pet-Loving Experts, One Shared Vision."
What Sets Us Apart
We’re more than a rug brand. We’re a team of over 500 experts—designers, engineers, and fellow pet lovers—working together to rethink how rugs fit into pet-friendly homes.
From concept to creation, every rug goes through thoughtful development, strict quality control, and extensive real-life testing (with pets, of course!).
And because we understand the struggles pet parents face—like cleaning, safety, and durability—we focus on smart materials, soft textures, and long-lasting comfort. We don’t just make rugs. We make homes happier.
''Where We Cozy, Paws Included''
Our Mission & Vision
We believe a happy home is one where everyone—pets and people alike—can live freely and comfortably.
Our mission is to create rugs that bring peace of mind and warmth to every corner of your home. Whether it's for chasing toys, lounging in the sun, or welcoming guests, our rugs are made to support the life you love.
No stress, no slips—just softness, safety, and smiles.
"Built Together with Our Community."
Real Voices, Real Homes
Our best ideas don’t come from a lab—they come from you. Every product improvement is inspired by the real feedback of pet families who use our rugs every day.
Over time, we’ve grown into a loving community of pet owners who share photos, tips, and stories. You’re not just our customers—you’re our co-creators.
Together, we’re shaping a new standard for home comfort. One pawprint at a time.
Behind the Design
Featured collection
Our Pet-Friendly Culture
- Pet-Friendly Office: Employees are encouraged to bring their pets to work.
Free Pet Essentials: We offer our team members complimentary pet care items, toys, and treats.
Giving Back to the Pet Community
- We support animal shelters & rescue programs by donating rugs, supplies, and a percentage of our sales.
A portion of profits goes to ASPCA and other animal welfare organizations.